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Section:  Human resources   Vacancy 1288

Post:ONLINE MARKETING CONSULTANT - WEB ANALYTICS Salary contractual
Requirements and conditions
Age: Has no value
Gender Has no value
Education: no
Work schedule: Has no value
Work place: London
The announcement text:
DESCRIPTION

Staff Consultants are responsible for supporting a team of experienced senior marketers. Our projects are focused on driving substantial and measureable lift in the online businesses of the world’s top companies. Staff Consultants analyze and summarize a client’s unique business and customer goals, suggest test ideas, and support the creation of an Optimization Roadmap designed to drive positive ROI within 6 weeks. Staff Consultants help to manage a team of designers and developers to execute on the Optimization Roadmap. Must be very comfortable functioning in both marketing and technical roles.



Staff Consultant is a mid-level marketing role also requiring an intermediate technical skill-set. This position includes all of the following aspects:

• Manage projects to keep them on schedule and within scope. Must be able to manage a team to a set number of hours.

• Quickly incorporate constructive criticism around wireframing, creative production, and customer communication skills.

• Gain an in-depth knowledge of a client’s website architecture, online business model, and customer goals. Document these findings in a concise and error-free presentation.

• Analyze large and detailed, yet incomplete, data sets in order to make recommendations around follow-up tests.

• Analyze data from automated behavioral targeting engine in order to make recommendations around how to improve the algorithmic modeling.

• Build detailed wireframes and manage their creative production in order to accomplish testing goals while adhering to customer’s style guides. Manage a team ensuring creative is turned into test where all appropriate metrics are tracked properly.

• Manage development teams to diagnose and troubleshoot technical issues, ensure proper content display, validate data, and properly manipulate JavaScript, XHTML and CSS.

• Work on multiple projects, with multiple remote teams, at one time.

• Interact frequently with clients via phone, email, and in-person.

• Create technical page-tagging strategies.

• Manage test setup and QA alongside Development Team.

• Create first drafts of data analysis, business analysis, customer analysis, wireframes, and test plans.

• Create and present results, learnings and recommendations from tests.

• Provide regular status updates and quickly escalate potential issues to Optimization Managers.

• Validate and debug implementations and follow through on issues until resolved.

• Communicate constantly with customers and Managers throughout the project lifecycle and provide regular status updates.



QUALIFICATIONS

• Experience presenting in front of large groups. Must be very comfortable in a client-facing role.

• 2+ years experience in online marketing, user experience, and/or user interface design.

• 2+ years creating wireframes and managing design comp creation.

• You must have a passion for the web, online marketing and creating good user experiences.

• Very strong presentation building skills (PowerPoint or Keynote).

• Solid understanding of online marketing and web analytics.

• Solid understanding of client and server-side programming languages, database management and APIs.

• Intermediate JavaScript, CSS and XHTML.

• Embrace data and quantitative results – not afraid of basic statistics. You must love data.

• Extremely detail-oriented.

• Excellent note-taking skills.

• Must be self-motivated, responsive, and dedicated to customer success.

• Possess an innovative, problem-solving, and solutions-oriented mindset.

• Exceptional organizational, presentation, and communication skills – both verbal and written.

• Demonstrated ability to learn quickly, be a team player, and manage change effectively.

• Extensive knowledge of Microsoft Office. Must love Excel and data manipulation.

• Bachelor’s degree required.



SPECIAL CONSIDERATION GIVEN FOR:

• Management experience.

• Experience running A/B, multivariate and/or behavioral targeting tests.

• Previous experience working with the Omniture Suite of products (SiteCatalyst, Test&Target, etc.).

• Experience with observational customer research (listening labs, usability, eye tracking, etc.).

• Experience with Photoshop, PHP and/or ROR.



To apply, please send resume to email address above with Subject line "Online Marketing Consultant."



THANK YOU!








Principals only. Recruiters, please don`t contact this job poster.

Please, no phone calls about this job!

Please do not contact job poster about other services, products or commercial interests.




Contact information
Employer:
Email: ptrecruiting@whisolutions.com.
Phone:
Publication date: 2009-10-14 23:13:35

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